BE@SOURCE advances global trademark expansion through EUIPO filing

German consultancy venture BE@SOURCE has cleared an EUIPO step that moves its international trademark application into the next registration phase, with plans to protect the brand in five major markets including the U.S., China and the U.K. The filing also includes a required U.S. declaration of intent to use, signaling a broader push beyond Europe.

Why it matters: - The EUIPO forwarding moves BE@SOURCE closer to securing trademark protection across key global markets. - The filing supports a broader brand rollout in major economies where intellectual property protection can affect market entry, partnerships and long-term brand value.

What happened: - EUIPO in Alicante forwarded the international trademark application for the figurative brand BE@SOURCE, application No. 019367547_01, to the International Bureau under Article 184 of the European Union Trade Mark Regulation. - The brand owner, founder and consultant Dipl.-Kfm. Georg Johannes Pauelsen, is using the filing to extend trademark protection beyond Europe. - The global expansion targets China, India, Switzerland, the United Kingdom and the United States. - A mandatory Declaration of Intention to Use the Mark was filed for the U.S. market.

The details: - The registered goods-and-services specification covers corporate services at the intersection of corporate finance, organizational management and IT platforms. - The filing also includes advisory services in tax planning and commercial law. - The protection spans Classes 14, 35, 36, 42 and 45. - BE@SOURCE is headquartered in Nessetal, Germany, and is described as an owner-managed consultancy venture founded by Pauelsen.

Between the lines: - The trademark move signals a shift from preparation to formal international positioning. - The company is pairing legal protection with a global market strategy, which suggests the brand is being structured for cross-border growth rather than only local operations. - BE@SOURCE is also leaning on prior recognition after winning the Global 100 Award in February 2025 in the category of “Innovative Business Solutions Expert.”

What's next: - The application now enters the scheduled international registration phase. - BE@SOURCE is expected to continue aligning its intellectual property protection with its planned expansion in Europe and overseas. - The company says its broader strategy will keep focusing on the integration of financial workflows with IT frameworks and structural consulting.